Study Spotlights Most Effective Media for Outdoor

By Ammoland

Glenwood, AL – -(Ammoland.com)- Despite significant shifts from magazine, radio and television advertising to digital, mobile and/or social advertising by many outdoor companies, research shows, in most cases, that the swing to new media and mobile is akin to leaving fish to find fish.

“Outdoor Life, Media Usage & Economics by Generation,” a 22-page report released April 2018 by blue-chip independent media consultant Brad Adgate, frames the generational architecture of America’s population (Millennials, Generation X and Baby Boomers) around each group’s economic reality, media consumption and recreational preferences, building a strong case that new media, social and mobile brand-ad placement remains an anemic alternative to traditional media as key influencers in the sale of new outdoor products.

With its focus on hunt-fish-shoot, the detailed and well-documented findings of Adgate are must-read for business managers and marketers working in the traditional outdoor space. The paper uses stark objectivity to paint its portrait of the financial challenges faced by mid- to late-Millennials and Generation Z, the world’s wholesale adopters of everything digital and mobile.

Taking all of the data from this research project into account, under the heading “Finding the Media Mix,” readers may discover this …Read the Rest

Source:: AmmoLand