Standard Manufacturing Adnalysis

By Gregory Smith

SellingTheSecondAmendment.com

My ad analysis of Standard Manufacturing advertising.

I rarely comment on the ads shared on this blog, because when I was a copywriter, I hated when people would criticize my work. But this time, I can’t help myself.

Dear Standard Manufacturing, your guns may be magnificent, but your ad is BORING. You did better in the past with this ad:

Why is this ad so great? Because it has more facts and less fluff. Your Model-B ad barely mentions anything about the gun. What’s the price? How many rounds can it fire? What should I use it for? Hunting? Defense? Answering those questions is more important than telling me about the valley of American gunmaking and how you’re not an assembly facility.

Frankly, I don’t care how my guns are made, I care about what they can do. Other times you can tell a story like this ad does below.

Or you can follow a retail format, like Gallery of Guns does.

But my suggestion to you …Read the Rest

Source:: Selling the Second Amendment