Southwick Associates – How Big is Your Market?

By AmmoLand Editor Duncan Johnson

FERNANDINA BEACH, FL. –-(Ammoland.com)- Sportsmen spent more than $24 billion on hunting, shooting, and sportfishing equipment in 2017, according to new market size reports available from Southwick Associates. The 2017 Hunting & Shooting Equipment Retail Market Size Report and the 2017 Fishing Equipment Retail Market Size Report are now available and provide detailed retail dollar and unit estimates for more than 100 hunting, shooting, and sportfishing products.

“The 2017 business year brought many challenges with a changing business climate and continued retail shifts. These market size reports are key to strategic planning, helping businesses identify growth opportunities, and accurately plan products and investments,” said Nancy Bacon, Vice President of Southwick Associates.

The hunting and shooting market size report provides estimates for products in key categories including firearms, ammunition, optics, archery, accessories, and more. Detailed spending breakouts are included for many products, including caliber, type of action, and primary reason for purchase. The fishing market size report covers sales estimates for rods, reels, lures and baits, fishing line, terminal tackle, fishing electronics, fishing apparel, and more. Spending data is included for specific products in these categories, as well as the amount spent by various …Read the Rest

Source:: AmmoLand