“South Bend’s Lunkerville” Teams Up With Heroes on The Water for Season 12 Premiere

By Laura Burgess

Lunkerville Host, Mike D. teams up with war veteran Ollie Hughes from Heroes on the Water for a little fishing, a little relaxing and a whole lot of memory making.

Northbrook, IL – (Ammoland.com) ‐ South Bend®, one of America’s favorite fishing-­‐tackle brands since 1906, will premiere the 12th season of its internationally syndicated television show, South Bend’s Lunkerville, on Thursday, January 7, 2016 at 3:30pm (EST) on NBC Sports Network.

In the season premiere episode, host Mike D hits the water with war veteran Ollie Hughes from Heroes On the Water (HOW), a non‐profit organization dedicated to helping military veterans relax, rehabilitate, and reintegrate through kayak fishing. Viewers will ride along as Hughes shares his passion for fishing, kayaking, and the Heroes on the Water organization, which brought the two together to transform his life when he returned home from the war in Afghanistan and faced a challenging recovery process from injuries sustained in the battlefield.

The South Bend brand is particularly excited to be partnering with Hughes and Heroes on the Water for the premiere episode as they directly align with the brand’s core message: that …Read the Rest

Source:: AmmoLand