SOG Revitalizing Multiple Knives Including AEGIS and TRIDENT AT
By Jim Grant
Lynnwood, WA -(AmmoLand.com)-As Studies and Observations Group (SOG) undergoes an in-depth brand transformation in 2020 it introduces new knives and multi-tools, each relentlessly designed to meet or exceed the specific demands of end-users.
Leading off the new introductions are total redesigns of three favorite SOG assisted-opening folding knives:
Flash AT, Aegis AT, and Trident AT. Each feature SOG’s newly developed Assisted Technology XR locking mechanism (AT-XR Lock), are fully ambidextrous and use titanium nitride coated cryogenically heat-treated D2 stainless steel. The newest versions of these best-selling knives deliver real-world solutions for three clearly defined segments of SOG users: Flash AT for daily carry, Aegis AT for outdoor users, and Trident AT for professionals.
“Previous versions of these three knives have been among the most popular in the SOG lineup for about a decade,” said Jonathan Wegner, Vice President of Brand, who leads the new design direction and oversees product strategy at SOG. “Because they clearly represent each of our three user groups, they were the most obvious to kick off our entirely new product and brand approach.”
SOG’s brand transformation emanates throughout the 2020 collection of knives and tools. Each of …Read the Rest