Smith & Wesson – The PR Nightmare Before Christmas

Dallas, TX – (Ammoland) -On December 23rd 2015, I ducked away from the family fun and checked my Facebook page only to find some firearms industry news with trademarks at the heart of the issue. Y’all know how I love trademarks, and will tell you that they might just be the most valuable asset of your company. But there are limits. And I believe those limits were embarrassingly exceeded in a PR debacle that generated a rapid-fire social media response.

It turns out that the owners of the most powerful trademark in the firearms industry*, the thousand-pound gorilla, decided to throw some weight around. You see, they learned to their horror that some guys had bought a Smith & Wesson M&P pistol, and decided to improve it. To soup it up. To modify it. Just as countless enthusiasts have done through the ages.

*(Yes, I believe that “Smith & Wesson” is probably the most valuable trademark in our industry)

Like when I first started out as a gun enthusiast late enough in life to be economically dangerous, I couldn’t buy a new gun without soon taking it …Read the Rest

Source:: AmmoLand