Smith & Wesson Re-Thinks Its Approach to Brownells M&P ‘Dream Gun’

By Dan Zimmerman

We reported yesterday on the letter that Smith & Wesson sent to Browells and it collaborators on the M&P version of their latest ‘Dream Gun’ project. Smith just released the following statement:

James Debney, President and CEO of Smith & Wesson, said, “I would like to clarify that we fully support the Brownells Dream Guns® Project and we appreciate that it showcases the many ways in which our customers – loyal fans of our M&P brand – can choose to customize their M&P firearms. Our decision to contact the companies that worked on the project was intended to protect the trademarks that support the M&P brand. When a product bears the Smith & Wesson and M&P trademarks and is purchased new with our lifetime service policy . . .

we want to be sure that the consumer knows it has passed our demanding quality standards. In our efforts to protect that promise and to preserve the brand that we and our customers cherish, we did not fully understand the intent of the Dream Guns® Project and we overlooked the opportunity to convey our enthusiasm for the creativity and innovation that Brownells and all of the companies involved have …Read the Rest

Source:: Truth About Guns