Smith & Wesson: On the Ropes Again?

By Robert Farago

Somebody should hire me as a brand consultant. I wouldn’t charge much; I don’t have much to say. Keep the brand as narrow as possible. Focus the entire company’s efforts on realizing and promoting the brand premise, from designing the product to pushing sales to providing customer service. That’s it. If a new product doesn’t fit you must acquit. If you’re Smith & Wesson, you make revolvers. And . . . that’s it. Smith just about got it right with their semi-automatic pistols. The M&P brand is far enough removed from the S&W brand to establish its own identity. …read more

Via:: Truth About Guns