Smith & Wesson “Did Not Fully Understand” Dream Gun Project, Apologizes

By Bob Owens

Smith & Wesson has just issued a groveling apology for their overzealous intellectual property (IP) attorney’s cease and desist letters sent out to the companies that worked on the 2016 Brownells Dream Gun for SHOT Show 2016 (line breaks added for readability).

James Debney, President and CEO of Smith & Wesson, said, “I would like to clarify that we fully support the Brownells Dream Guns® Project and we appreciate that it showcases the many ways in which our customers – loyal fans of our M&P brand – can choose to customize their M&P firearms.

Our decision to contact the companies that worked on the project was intended to protect the trademarks that support the M&P brand. When a product bears the Smith & Wesson and M&P trademarks and is purchased new with our lifetime service policy, we want to be sure that the consumer knows it has passed our demanding quality standards.

In our efforts to protect that promise and to preserve the brand that we and our customers cherish, we did not fully understand the intent of the Dream Guns® …Read the Rest

Source:: Bearing Arms