Sig Sauer’s P320 problem a potential windfall for competitors
By Christen Smith
The Sig P320 handgun.
As rumors about the Sig Sauer P320’s safety circulate online, investment advisors see the gun maker’s bad press as a potential windfall for competitors like Sturm, Ruger & Company and Smith & Wesson.
“Say what you want about their design, but I have not heard of stories of Glocks, M&Ps or Ruger Americans having a negligent discharge when dropped inadvertently,” said Maks F.S., a registered investment advisor and contributor at Seeking Alpha on Monday. “While it might be a short-term opportunity, both Ruger and American Outdoor Brands Company, parent of Smith & Wesson, need to take this opportunity to bring their products to the forefront once again.”
P320’s popularity skyrocketed when the U.S. Army chose Sig Sauer — over Glock and Smith & Wesson, among others — to replace its old service pistol, the Beretta M9, in January.
Maks said the contract provides crucial marketing for Sig Sauer — the same way movies and television series boost the profile of certain guns, like the Smith & Wesson Model 29 used by Clint Eastwood in Dirty Harry or the Heckler & Koch P30 and VP9 pistols featured in John Wick.
The same marketing affect applies to guns carried by police officers and