SIG SAUER Promotes Tom Taylor to Chief Marketing Officer, EVP of Sales

By Ammoland

NEWINGTON, N.H. – -(Ammoland.com)- SIG SAUER, Inc., has promoted Tom Taylor to the role of Chief Marketing Officer and Executive Vice President of Commercial Sales, effective immediately.

Taylor joined SIG SAUER this spring after several years at O.F. Mossberg and Sons, Remington, and Smith & Wesson. Prior to entering the outdoor recreation industry, he was an executive at Coca-Cola for more than 20 years.

As Vice President of Sales and Marketing, Taylor has guided the commercial integration of new business units, including silencers, ammunition, optics, and airguns into the world-class SIG SAUER portfolio of handguns and rifles.

“I’m very honored to take on an expanded role leading marketing and commercial sales for one of the global leaders and foremost brands in the firearms industry,” Taylor said. “It will be an exciting challenge to continue building the already proven SIG SAUER firearm brand reputation and to lead the company into expansion of its new business and product categories”.

In announcing Taylor’s promotion, SIG SAUER, Inc., President and Chief Executive Officer Ron Cohen said: “Taylor’s extensive and varied expertise gives him a clear and detailed understanding of the challenges and opportunities that lay ahead for SIG. …Read the Rest

Source:: AmmoLand