Shine United Named Agency of Record for Mossberg Firearms

By Gregory Smith

SellingTheSecondAmendment.com

A lot of advertising agencies are anti-gun, but here’s an agency in Madison (Wisconsin) that’s proud to work with Mossberg.

“From the moment we first met Shine United, we’ve been tremendously impressed with their ability to identify our core business and brand issues, provide a thoughtful analysis and map out a bold path forward,” said John MacLellan, Vice President of Sales & Marketing. “Shine is the perfect fit for us, given their deep knowledge of the outdoor industry, coupled with their experience in serving Fortune 500 brands. We’re thrilled with this new partnership and the potential it holds for the Mossberg brand.”

Shine will be responsible for the development of a comprehensive brand review and refresh for Mossberg, including quantitative research, marketing and brand planning, print and digital advertising, content development, collateral, merchandise, trade show materials and additional communications activities in support of the shotgun and rifle manufacturer.

“It’s a true pleasure to work on the Mossberg brand,” said Curt Hanke, Shine founder, CEO and Chief Brand Strategist. “Our team has a wealth of experience in marketing outdoor brands, and bringing those talents to bear on behalf of such a true American pioneer is an honor. We’re eager to …Read the Rest

Source:: Selling the Second Amendment