SCCY: America’s Discount Gun

By Gregory Smith

Here’s a gun ad from a gun maker that won’t make you choose between paying the rent and buying a gun.

Usually SCCY displays the price in their ads, but this ad is an exception so I had to do a little digging:

“Why isn’t this gun selling for $500 instead of less than $320?” Roebuck said that answer is simply because of his entire business model.

When I went into the industry, I wanted to do something different and I kind of coined the phrase ‘technology with the presence of talent and a lack of greed.’ I am happy with the margins we have. And we are definitely a volume house, we would not be successful if we were not. The CNC machines run 24/7 in three 8-hour shifts seven days a week.” – See more at: http://www.personaldefenseworld.com/2015/12/sccy-marvel-the-all-new-cpx-3-pistol/#sccy-cpx-3-photo-courtesy-sccy

That is truly admirable.

…Read the Rest

Source:: Selling the Second Amendment