Ruger: New products drove 30 percent of sales in 2017, so far

By Christen Smith

Chief Executive Officer Chris Killoy told investors Wednesday new products — including the Mark IV pistols, the Precision Rifle and the LCP pistol — generated $118.8 million of the company’s $404 million in sales through the first nine months of the year. (Photo: Ruger/Facebook)
Sturm, Ruger and Company’s top executive said this week new product lines have driven 30 percent of the gun maker’s sales so far this year.
Chief Executive Officer Chris Killoy told investors Wednesday new products — including the Mark IV pistols, the Precision Rifle and the LCP pistol — generated $118.8 million of the company’s $404 million in sales through the first nine months of the year.
“New products are a key driver of demand,” he said. “And we have some exciting projects underway.”
Killoy also praised the launch of Ruger’s AR-556 MPR — the multi purpose rifle — telling investors “we got really good traction in what’s been a very soft sector of the market right now.”
“And it really had all the right features on it, you know, it had the things that people are looking for,” he said. “Things that really made a good value for consumers. So, I think we’re seeing, as long as you come out with something

Source: Guns.com