Posted June 23, 2016 11:51 am by Comments

By Skip Knowles


A storm battered the ancient walls of the beautiful fortified city for three days during our trip to Urbino last year. We were the first group of journalists to tour the Benelli plant. Considered one of the most spectacular renaissance treasures of Europe, famous for art and design, the north-central Italian city is a well-suited home for Benelli, a company that in just 45 years has battled to take away a huge share of the shotgun market from long-dominating larger companies, many of which are centuries old.

Despite the setting, there is little that is Old World about the Benelli factory, which is crammed with cutting-edge robots, computers and engineers rather than aging craftsmen. The result is precision manufacturing with almost zero human error, exact tolerances …Read the Rest

Source:: Guns and Ammo

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