Posted December 2, 2015 10:41 pm by Comments

By Gregory Smith

Palmetto State Armory Billboard

Not to me, I think Palmetto State Armory (Columbia, SC) either has a great advertising agency or someone very talented on their staff. I love this ad, it’s brilliant, clever, creative, and breaks through the clutter. The media disagrees:

COLUMBIA, SC (WIS) – Once again, the nation is dealing with the shock of a mass shooting, the second in less than a week.

Swerling has a concealed weapons permit, has been a crime victim himself, and keeps guns for personal protection and sporting use. He says the “Silent Night” ad is especially offensive.“I just thought that was totally inappropriate,” Swerling said. “Silent Night is a beautiful song. And I’m Jewish. But I was offended for the Christian community that they would try to make that play on words and images.”….The ad campaign was already generating complaints to the company’s marketing officer Adam Ruonala when we asked him about it on Black Friday.“There’s a lot of people that really enjoy the humor behind the advertisement. And there are some people in our community that don’t necessarily like it. We’ve spoken to them directly. I’ve received calls and I speak to them and you know as a member of …Read the Rest

Source:: Selling the Second Amendment

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