Primer 180 Welcomes Senior Copywriter; Expands Creative Team

By Justin Stakes

Plymouth, MN -(AmmoLand.com)- Sporting a portfolio of high-profile clients including Blue Cross Blue Shield, Best Buy, and Jägermeister, to name just a few, senior copywriter Greg Lewerer joins Primer 180, a one of a kind go-to-market agency focused on the outdoor industry.

Lewerer is the latest addition to the growing creative team as the agency continues its expansion and drives business forward. Inspired by an amusing television commercial when he was younger, Lewerer remembers thinking, “I want to do that”. Lewerer is an accomplished creative, working in the advertising industry since his brief stint at Saatchi & Saatchi in 2007. With years of experience under his belt, Lewerer believes a position in advertising is “the most lucrative way to be weird”.

As former senior copywriter at Wunderman, Lewerer anticipates the Primer 180 transition to be a positive one. Working for an agency that shares similar interests and being a part of a community is something Lewerer can get behind.

“It’s great to find something that you’re passionate about and call it work,” said Lewerer. “It’s about the experience of people coming together whether you’re hunting, fishing, or simply enjoying nature.”

Lewerer and his family have been …Read the Rest

Source:: AmmoLand