Polaris Adventures Launches Strategic Partnership with Outdoor App, GoWild
Louisville, KY – -(AmmoLand.com)- Polaris’ network of ride and drive experiences, Polaris Adventures, has quickly scaled to include more than 125 adventure Outfitters across the country. As the program expands upon its vision of bringing the outdoors to a broader audience, Polaris Adventures is launching a strategic partnership with GoWild, a technology platform and app for outdoor enthusiasts.
The brand alignment empowers Polaris Adventures’ expansion with data-driven insights and niche-targeted marketing and expands GoWild’s reach to a new audience.
“Polaris Adventures is focused on providing premium ride and drive experiences for families, couples and adventure seekers alike,” said Polaris Adventures Director Gray Rentz. “This strategic partnership with GoWild allows us to share our experiences with a new group of outdoor enthusiasts and provides a community-based way for customers to engage post-ride.”
Members of the GoWild community use the app to track and share outdoor activities, including fishing, hunting, hiking, camping and more, providing GoWild a rich understanding of this audience. In addition to marketing efforts, GoWild will use its anonymized data to share industry analytics and insights with Polaris Adventures.
“The more GoWild members use the app, the more we understand the community,” said …Read the Rest