Outdoor Industry Association Segmentation Full Report Now Available

By Justin Stakes

Industry study provides invaluable data to help companies understand and strategically target different types of outdoor consumers

Boulder, CO -(Ammoland.com)- Outdoor Industry Association (OIA) today published the OIA Segmentation Full Report, which provides access to the full research data from its 2014 attitudinal consumer segmentation study.

The qualitative and quantitative effort is a first of its kind for the industry and provides an industry-level view of the world of outdoor through the eyes of the consumer.

The 154-page robust report provides answers, both for the overall outdoor market as well as individual outdoor consumer segments, to questions such as:

• What does outdoor participation look like?
• Who is the outdoor consumer?
• What gets them outside? What holds them back?
• What are their attitudes towards the outdoors and outdoor gear?
• What are the their purchasing behaviors?
• What are the their brand relationships?
• What are the their media behaviors?

OIA members can use this report to understand how the general U.S. population defines the outdoors. The report also segments the overall outdoor consumer market, providing members with a deep understanding of each segment’s needs, attitudes and behaviors related to their outdoor activities. This understanding helps members to identify which segments …read more

Source:: AmmoLand