DENVER (Ammoland.Com) – Academy Sports + Outdoors has signed on as the presenting sponsor of Outdoor Sportsman Group’s #DeerWeek, slated to air September 17-23 on Outdoor Channel, Sportsman Channel and across all Outdoor Sportsman Group content platforms. The announcement was made today by Outdoor Sportsman Group Executive Vice President of Advertising Sales, Jason Brist.
#DeerWeek, which launched in 2017, is a unique, week-long, cross-platform event featuring primetime programming showcasing deer-specific content on Outdoor Channel and Sportsman Channel. The programming stunt also welcomes a new participating sponsor ATV manufacturer, Can-Am. Other participating sponsors include: Old Trapper andKimber. Leupold & Stevens is an associate sponsor of the seven-day, cervid-programming celebration.
“#DeerWeek was a just concept two years ago and today we are well on our way to creating a brand that will rival any programming stunt on television in the coming years,” Brist said. “Partners like Academy Sports + Outdoors see the value in our cross-platform approach industrywide and want to be a part of it.”
#DeerWeek content also will be front and center in relevant print, digital and social media platforms owned, operated and distributed by Outdoor Sportsman Group Networks and Outdoor Sportsman Group Publishing arms. More than 35 …Read the Rest