Unless you’re selling Depends or annuities, most advertising agencies want nothing to do with you. They think that if you’re not 18-45, you might as well be dead.
Walther shows us that old people do exist, they have plenty of disposable income, and a gun like Walther’s PK380 is the ultimate life insurance- it ensures you have a fighting chance against the bad guy.
Another impressive thing about this ad is that the model looks old for real world standards as opposed to advertising standards.
Source:: Selling the Second Amendment