Old People In Advertising: Walther PK380 Gun Ad

By Gregory Smith

SellingTheSecondAmendment.com

Unless you’re selling Depends or annuities, most advertising agencies want nothing to do with you. They think that if you’re not 18-45, you might as well be dead.

Walther shows us that old people do exist, they have plenty of disposable income, and a gun like Walther’s PK380 is the ultimate life insurance- it ensures you have a fighting chance against the bad guy.

Another impressive thing about this ad is that the model looks old for real world standards as opposed to advertising standards.

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Source:: Selling the Second Amendment