NSSF: SHOT Show 2016 Bigger and Better Than Before
NSSF press release:
LAS VEGAS — The National Shooting Sports Foundation’s Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®) rang up its second highest attendance total ever, attracting more than 64,000 industry professionals during a four-day run. Held at the Sands Expo Center Jan. 19-22, the SHOT Show also attracted a record number of buyers, sending a strong signal about the health of the firearms industry . . .
“We are ecstatic at the response to this year’s show,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “And we’re optimistic for a year of strong sales, shooter participation, business-to-consumer outreach efforts, safety education and technological innovation.”
This year’s SHOT Show offered several new features that were well-received. These included SHOT Show TV, which aired in more than 70,000 hotel rooms across the city, a new NSSF Members Reception and the SHOT Show NEXT Pavilion.
“It takes an in-depth knowledge of what our industry wants and where it wants to go to pull off a show of this size and have the vast majority of those attending state, unequivocally, that this is the best show they’ve attended in years,” said Dolnack. “That kind of positive response is the result of working hard …Read the Rest
Source:: Truth About Guns
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