Posted May 4, 2020 5:18 pm by Comments

By Jim Grant

NSSF CrossRoads
The NSSF suggests gun shop owners and range officers point new shooters in the right direction early.

U.S.A. -(AmmoLand.com)- Our retail and range industry members, with the exception of those in a handful of states, have been fortunate in remaining open during the coronavirus situation. So fortunate, in fact, that we know those ranges and retailers have acquired tens of thousands of new customers who have become firearm owners for the very first time.

As states begin to lift their stay-at-home orders and businesses beyond ours reopen, we know you’ll be reaching out to those clients and start the work to convert them to regular, loyal customers. In doing that, you’re going to start with the basics—safe handling, safe storage, and basic marksmanship skills.

While many of our member retailer/ranges have basic safety, marksmanship and CCW classes as a part of their instructional curriculums, those same ranges also include NSSF’s First Shots introductory events. CrossRoads Shooting Sports in Johnston, Iowa, is one of those that immediately made plans to put First Shots to work for them as the health crisis shows signs of easing.

“‘I’m here to purchase my first gun’ has become a common interaction at the counter over the past …Read the Rest

Source:: AmmoLand

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