Posted October 25, 2017 12:00 pm by Comments

By Christen Smith

The NSSF said the first annual National Shooting Sports Month, observed in August, was “embraced” by consumers and the industry. (Photo: National Shooting Sports Foundation/Facebook)
The gun industry’s top trade association said consumers “embraced” the first annual National Shooting Sports month observed in August.
Chris Dolnack, senior vice president and chief marketing officer for the National Shooting Sports Foundation, said in a press release Oct. 10 nearly 200 news outlets published the story, reaching more than 17 million readers. The association made contact with another 11 million through email campaigns and social media engagement in an attempt to get more people out an the gun range all month long.
“We were not disappointed,” Dolnack said. “National Shooting Sports Month, the first nationwide event designed specifically to celebrate the shooting sports and enhance the connections between today’s shooters and the firearms retailers and range owners in their areas, was a success. Hundreds of retailers and ranges held events and promotions. Thousands of people participated in an array of shooting sports. A comprehensive media campaign reached millions and raised awareness.”
NSSF first declared August as National Shooting Sports month in July 27 press release. President and CEO Steve Sanetti said the association wanted to attract new interest to target shooting

Source: Guns.com

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