NASGW Rebrands, Increases Focus on Sharing Two-Step Distribution Message

By Justin Stakes

Oakbrook Terrace, IL -(AmmoLand.com)- The National Association of Sporting Goods Wholesalers (NASGW), the association representing shooting sports wholesalers, manufacturers and their trade partners, is proud to announce a new look.

The rebranding effort begins with the launch of a new logo featuring the tagline, “Wholesale Trust,” a nod to the important role wholesale distribution plays in the shooting sports industry. NASGW is emphasizing the critical nature of the two-step distribution services offered by wholesale companies and will soon unveil a revamped online presence through websites and social media.

“Many who’ve been involved in the industry for a long time are familiar with the NASGW Expo, which has become the top industry event each year for conducting business,” said Kenyon Gleason, NASGW president. “But outside the Expo, NASGW works hard to represent the business interests of members in a variety of other ways, through business training, education and advocacy. Our wholesale members provide countless services to retail clients, making a huge impact on the success of their businesses. We just haven’t always done a great job of telling the story and importance of wholesale distribution in the sales channel. That’s going to change.”

The two-step wholesale distribution …Read the Rest

Source:: AmmoLand