Mossy Oak & RIVERS WEST Introduce Exclusive Break-Up Country Product at Dunham’s

By HCom

SEATTLE, WA – (AmmoLand.com) Waterproof outerwear manufacturer RIVERS WEST and camouflage giant Mossy Oak have partnered up to bring an exclusive jacket and pant to Dunham’s Sports called The Mackinaw. Combining award-winning waterproof protection with the digitally enhanced, life-sized natural elements of Break-Up Country brings a truly unique product to whitetail hunters at the Midwest’s largest retail sporting goods chain.

Since RIVERS WEST introduced their proprietary waterproof fleece to the outdoor industry 15 years ago, their products have adorned the backs of mountain guides, law enforcement, hard-core hunters, and offshore fishermen and camera crews on the deadly Bering Sea. As strong as the brand has been in the harsh conditions of the West, the brand has only seen moderate success in the Midwest and Eastern U.S.

According to RIVERS WEST Executive Vice President, Matthew Ryan:

“Just because the terrain, weather patterns, and hunting style is different in the western U.S. doesn’t mean Midwestern and Eastern hunters should be deprived of the absolute protection and virtual silence our products provide. In the West, staying warm, dry, and silent is a necessity as you stalk miles of wilderness chasing herds of elk and mule deer. Using quality gear when you’re isolated in the back …Read the Rest

Source:: AmmoLand