Campaign aims to engage entire industry in collective effort to get more kids recreating outdoors
San Juan Capistrano, CA -(AmmoLand.com)- As the outdoor industry prepares to make its pilgrimage to Salt Lake City for Outdoor Retailer, a new, first-of-its-kind program is gaining serious momentum.
In April, Outdoor Retailer, in partnership with the Outdoor Foundation, launched the Give Back Badge program in an effort to engage the entire industry in a collective effort to get more kids recreating outdoors. The idea has caught on.
Thus far, more than 90 outdoor brands have signed up to participate in the initiative – giving each of their Outdoor Retailer attendees a ‘Give Back Badge’ and ensuring that an equal number of kids will have a park experience.
The idea is simple. For just a $15 donation, outdoor companies and individuals can give a park experience to a young person and get a special Outdoor Retailer Summer Market badge that includes commemorative, originally designed artwork from Jeremy Collins. 1 badge = 1 kid outdoors. If …Read the Rest