Marketing Firearms to the African American Community?

By Ammoland

By Philip Smith – President National African American Gun Association.

USA –-(Ammoland.com)- We have waited patiently with our Bibles in one hand and fingers crossed in the other for Gun Manufacturers to start marketing to us.

The Federal Government estimates that about 19 to 20% of all African American households own a Gun in their home currently.

That figure would make about 6+ million people with Guns and a faster growing number of new black families and Single Black Women purchasing Guns for the first time due to possible growing Terrorism threats and Crime.

That is a huge “untapped” market that needs to be served.

If making money is the objective then the “Firearm Industry” collectively should have defined market strategies with commercials, advertisements, and brand awareness for the African American Community.

There are no excuses………If it makes money then it makes sense. The bigger question is why wouldn’t companies want to distribute their product in a new market that increases their revenue. Will it take “Divine Intervention” or a person who has celebrity Star power to get the ball rolling.

A Good …Read the Rest

Source:: AmmoLand