Marine Corps Slogan Might Change For Upcoming Ad Campaign

By Tactical-Life

The Marine Corps slogan for recruitment, “The Few. The Proud. The Marines,” might be changing as the Corps prepares to roll out a new advertising campaign next year.

“’The Few, The Proud’ does a great job distinguishing ourselves from the other branches and making us prestigious to recruits, but it doesn’t say anything about what we do or why we exist,” Lt. Col. John Caldwell, Marine Corps Recruiting Command spokesman, told Marine Corps Times. “We believe the new campaign products require a unique tagline to achieve the effort’s objectives.”

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According to the Times, Caldwell wouldn’t go into specifics about what the new campaign — spearheaded by advertising agency J. Walter Thompson — will entail, only to say that it is centered on three different concepts: fighting self-doubt to join the Marines, fighting the country’s battles and fighting for what is right in the nation’s communities.

“The new products are going to frame everything that we do as a fight — a fight that we intend to win,” he said.

The ad campaign will be submitted to Marine Corps leadership for approval later this year or early in 2017.

The instantly recognizable “The Few. The …Read the Rest

Source:: Tactical Life