LIGHTFORCE Announces New Director of Worldwide Marketing and Product Management

By Justin Stakes

Adelaide, SA -(AmmoLand.com)- LIGHTFORCE; maker of the world’s toughest driving lights, rifle-scope optics, and handheld illumination tools announced today that Dean Loebig has joined the company as Director of Marketing and Product Management.

Dean’s impressive skills will provide a solid foundation for LIGHTFORCE and energize their plans to rapidly launch and market new products that outperform anything currently available.

“I’ve had the privilege of working directly with Dean for several years now,” said Ed Schoppman, Chief Marketing Officer at LIGHTFORCE. “He’s consistently impressed people with his keen business acumen, strategic focus on marketing, passion for new product development, and his mastery of data analytics and communications tools that drive growth. Dean is often referred to as the ‘smartest person in the room’, and has the natural ability to both relate to people and present well-reasoned, logical views that become elements of strong business plans. I’m obviously pleased that he’s with Team LIGHTFORCE, but what’s really important is that end users all over the world will benefit from having Dean on board.”

“I am extremely excited to be joining Team LIGHTFORCE,” said Loebig, “The LIGHTFORCE product line is above and beyond any other professional lighting equipment technology on …read more

Source:: AmmoLand