Posted September 15, 2018 8:30 am by Comments

By Tom Knighton

When Levi Strauss announced it was going to start funneling money toward gun control efforts, we knew things were bad. Not for the Second Amendment, at least, but for how divisive our culture has become that a company felt this was a smart business move. Levi Strauss decided it needed to give the middle finger to half of its potential customers and figured it was a safe bet to do so.

That’s not particularly good.

What’s really bad now is that the company’s doubling down on the effort by joining forces with none other than Michael Bloomberg.

Levi Strauss & Co. is taking a stand against gun violence, an unexpectedly political move from the all-American denim company that could turn off some customers — but also win it points with a new segment of shoppers.

The San Francisco-based retailer said last week it is pledging more than $1 million to support nonprofits and youth activists who are working to end gun violence. The company is also partnering with Michael Bloomberg to help create a coalition of business leaders who support gun control measures and encouraging employees to get involved in political causes.

“The gun violence epidemic in America has hit a point …Read the Rest

Source:: Bearing Arms

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