Leupold Scope Ad
Here’s an ad from Leupold, I like the contrast between the rugged guy in B&W or sepia and the modern product.
A full lifetime guarantee is necessary when you seek consumer confidence, and when your scopes sell from $193.50 to as much as $1500, you need it. See some of their products below.
Leupold $1500 Mark 4 Rifle Scope+
Via:: Selling the Second Amendment
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