Less is More in Gun Advertising

By Gregory Smith

A lot of gun advertisers choose to cram everything into their gun ads, let’s look at a few examples:

Does that ad look like a winner? Or like an ad you would ignore? This one from CMMG is better:

But it still has too much information into a small amount of space. The goal of advertising should be to get a reaction, stimulate curiosity. Here you can barely see the website.

This ad from Black Hills Ammunition is better:

You have a quote from an authority figure, literally, plus a powerful image. Yet this …read more

Via:: Selling the Second Amendment