Kalashnikov Rebrands as the Peace Gun

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Posted December 2, 2014 9:35 pm by Comments

By Gregory Smith

pepsi_rebrand

In marketing, rebranding means you’re redefining the core essence of your brand. Sometimes the rebranding is as simple as changing the logo as in the example below:

Kalashnikov did get a new logo, but they went a step beyond that:

Announcing a revamp of its corporate image, the Kalashnikov Concern said it would start using “protecting peace” as its slogan and adopt a more angular black and red logo.

In a statement explaining the thinking behind the rebrand, the company said: “The idea is that weapons should help keep the peace, uphold justice, dignity and the right to life.

“Weapons make …read more

Via:: Selling the Second Amendment

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