Iconic watercraft brands enlist PR veterans to “shout from a taller mountain”
Old Town, ME -(AmmoLand.com)- Nothing beats a day on the water, paddle in one hand and a fishing rod in the other, the electronic leash set to vibrate, it’s sole purpose to document a memorable sunset or big fish.
Almost poetically, kayaks and canoes keep life in the present moment, outdoors and off-the-couch. This is the business of Old Town, Ocean Kayak, Necky, Carlisle and Extrasport, the iconic brands that make up Johnson Outdoors Watercraft Recreation, a company committed to designing and manufacturing the best watercraft and watercraft accessories on the planet … while getting men, women and kids outside.
“Our goal has always been to promote an outdoors lifestyle and get folks off-the-couch,” says Luke LaBree, marketing communications manager, Johnson Outdoors Watercraft. “And the best way to do this is to make the industry and end user aware of our products and adventures they encourage. So, we brought in a company that has a solid track record of doing just that, Traditions Media.”