Posted November 8, 2014 12:00 pm by Comments

By Robert Farago

Holland and Holland Range Rover (courtesy leftlanenews.com)

The other day I railed against co-branding. That’s because of a simple rule: the tighter a brand’s focus the stronger the brand. Branding is a form of mental shorthand that allows people to make easy choices. For example, Range Rover = luxury off-roaders. Not sports cars or urban runabouts. Holland & Holland = high-end shotguns. Not rifles or handguns. Holland & Holland has no more business making off-road vehicles than Range Rover has making high-end shotguns. And yet, as Edna Mode said to Bob Parr in The Incredibles, here we are . . .

Crafted by the Special …read more

Via:: Truth About Guns

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