Hispanics – Huge Opportunity for Shooting Sports Market Growth

By Ammoland

NEWTOWN, Conn –-(Ammoland.com)- Recognizing the importance of the Hispanic market to the future of target shooting and hunting, the National Shooting Sports Foundation commissioned a study to learn more about Hispanics’ interest in these popular American activities.

Findings from the new report, “A Hispanic Market Study: Firearms and the Shooting Sports,” reveal an opportunity to attract a new, passionate constituency to the shooting sports.

“The Hispanic segment in the U.S. is a highly relevant, dynamic and multifaceted market, and this study helps manufacturers, retailers and ranges understand the strong interest that Hispanics have to learn about firearms, own them and participate in shooting sports,” said Rick Tobin of TOBINTEL, which conducted the study for NSSF.

Key findings from the report include:

• The Hispanic population in the United States is estimated at 57 million, approaching the entire population of Italy, the U.K. or France.
• This market segment has a buying power of more than $825 billion, quickly approaching $1 trillion.
• While the Spanish language is a key component in this market segment, the segment is also highly bilingual, with 70 percent speaking English or English and Spanish equally in the …read more

  Source:: AmmoLand