Gun makers turn to colorful creations, bringing in fashion conscious consumers
By Jacki Billings
A row of eye-catching Taurus Spectrum pistols drew the attention of many consumers and industry folk at SHOT Show in January. (Photo: Jacki Billings)
A row of brightly colored Taurus Spectrum pistols lines the display at the Taurus booth four months ago at an industry trade show. Pink, red, royal blue and turquoise, colors presented straight from the factory direct to consumers. But Taurus isn’t the only one.
Filling the Shooting Hunting and Outdoor Trade Show floor this past January were several gun makers showcasing colored creations. SCCY and EAA boasted blue and purple. Kimber turned heads with its Bel Air blue and amethyst appeal. There’s no aftermarket Cerakote or Duracoat here, though. Each and every colored gun is direct from the company. No extra color tinkering required on the consumer end.
Rachel Vandevoort, trade relations manager for Kimber Manufacturing, said though black guns reigned supreme for years, the addition and eventual success of earth tones opened up the door for manufacturers like Kimber to create eye catching designs.
“Over the years black and stainless finishes were joined by earth tones of brown and green. Today, Kimber offers these classics along with everything from high polished sapphire blue and rose gold, to Bel Air