Guess Which Democratic Message is Being Tailored to fit Voters?
By Jenn Jacques
Democrats have been clinging to the issue of gun control this year, knowing that decisions may come down to a single issue for many Americans: guns. So naturally, the wolves are tailoring their sheep’s clothing according to what suits them best.
According to the results of poll and focus-group message testing conducted by the Americans for Responsible Solutions PAC, candidates aiming to take out the NRA “need to stop attacking the gun-rights group and start sounding a little more like it, particularly when it comes to respecting freedom and safety”.
Last week, representatives from a multitude of progressive groups met at the Washington offices of Global Strategy Group, co-founded by former Rep. Gabby Giffords (D-Ariz.) and her husband, Mark Kelly, to learn how to adjust their narrative on gun control based on what the poll and focus-group data indicated would be most effective.
Their goal? To create a message that “will take root in an American culture that has long accepted gun ownership, if not revered it in parts of the country”.
For example, the representatives were told not to use the phrase “gun control” and instead use more palatable options like “gun violence prevention” and “preventing gun tragedies.”
“We’ve stepped away from …Read the Rest
Source:: Bearing Arms