Posted October 17, 2015 5:00 pm by Comments

By Robert Farago

GLOCK 43 (left) vs. GLOCK 26 (right) (courtesy The Truth About Guns)

It’s called “experiential marketing.” It’s try before you buy for both the brand faithful and potential converts. It’s all the rage in the firearms industry, what with dozens of brands offering a wide range of models in an assortment of barrel lengths and calibers. That and the fact that today’s guns are pretty much of a muchness. Seriously. When someone asks me “what handgun should I buy?” I say choose anything that feels comfortable that costs more than $500. But try before you buy. Experiential marketing. Like GLOCK day at Houston’s Athena Gun Club . . .

When Athena’s jefe invited me to attend, I thought it the ideal opportunity to pit the GLOCK 43 against the GLOCK 26. Newborn GLOCK vs. Baby GLOCK. Low-capacity (6 + 1) vs. higher-capacity (10 + 1). Slim Johann vs. Chubby Hans.

The Austrian gunmaker’s single-stack 9mm got a lot of press when it finally emerged, Athena-like, from the Austrian gunmaker’s Georgia HQ. A lot of press. Here on TTAG, Dan the Man Zimmerman awarded the GLOCK 43 five-stars, calling it a “small, reliable, comfortable, acceptably powerful everyday carry gun.” Not the most effusive praise I’ve ever heard, but Dan carries …Read the Rest

Source:: Truth About Guns

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