Get Insights You Need Without Paying for a Full Survey – Southwick Consumer Omnibus

By Justin Stakes

Fernandina Beach, FL -(AmmoLand.com)- Consumer information is essential to today’s business owners and marketers, and surveys often provide the best way to find out just what consumers are thinking.

But commissioning a survey can be expensive, and many times you just have a few questions you’d like answered. Now, Southwick Associates is facilitating a cost-effective way to get those answers. Companies that wish to reach anglers, hunters, shooters, or recent firearms purchasers can now share the cost of a single survey while maintaining confidentiality and ownership of their own questions and results.

This Spring, Southwick Associates will field an omnibus survey using a general population sample of adults 18 and older to target anglers, hunters, shooters, and firearm purchasers. Companies can add their own confidential questions to the overall survey and receive the insights they need for a fraction of the cost of a full-blown survey. Any topic can be investigated: preferred brands, brand awareness, recent purchases, interest in new products and much more. Results can be segmented by demographics, types of equipment, primary reasons for the purchase and much …Read the Rest

Source:: AmmoLand