Gander Outdoors unveils new logo
By Christen Smith
Gander Outdoors CEO Marcus Lemonis, left, awards Benten Woodring $100,000 for creating the winning design (printed on the top left corner of the check) in the company’s contest search for a new logo. Woodring, a freelance graphic designer, leads a design company called Benten Designs in Denver, Colorado. (Photo: Marcus Lemonis/Twitter)
Gander Outdoors unveiled its new logo Thursday.
CEO Marcus Lemonis shared the first image of the winning design with his Twitter followers after a six-week contest gathered thousands of crowd-sourced submissions to rebrand the former Gander Mountain logo.
Early Thursday morning, Lemonis teased followers the new design would be “clean, simple and easily used in multiple applications.”
He then flew to Denver to surprise the creator of the $100,000 grand prize winning entry, Benten Woodring, a freelance graphic designer and founder of Colorado-based Benten Designs.
“For me, simpler is always better,” Woodring said. “It’s longer lasting. You can use it across applications … just super simple and straightforward.”
“At the end of the day, it was essentially the simplicity that really worked,” Lemonis said, noting he intended to use the logo for his other businesses, Camping World and Overtons.
Gander Mountain filed for Chapter 11 bankruptcy protections in Minnesota court on March 10, indicating its intention to shutter 32