Gander Outdoors solicits public input on new inventory
By Christen Smith
Gander Outdoors wants customer help restocking shelves after the nationwide liquidation sale.
The former Gander Mountain purports a “simple vision” as it moves past bankruptcy proceedings, according to its website.
“We will be your hometown outfitter – offering the best gear for all your outdoor needs, at the best value,” the site says. “The next step starts with you.”
Customers can submit suggestions for new inventory online – even if its an invention not yet available for mass consumption.
It’s not the first time CEO Marcus Lemonis has invited the general public to shape Gander’s new brand. Last month, Lemonis awarded $100,000 to a Colorado-based graphic designer for his winning logo design after a six-week search.
Gander Mountain filed for Chapter 11 bankruptcy protections in Minnesota court on March 10, indicating its intention to shutter 32 stores in 11 states and liquidate more than $500 million worth of assets.
Camping World, the nation’s largest recreational vehicle dealer, led the investor group that bought out $390 million worth of Gander Mountain assets, including its Overtons boating business, during an April 28 auction. Lemonis said a separate liquidation company bought the store inventory currently on sale across the country.
In the days following the auction, Lemonis changed the company’s name to