Gander Outdoors new CEO criticizes company’s existing gun inventory

By Christen Smith

Photo of Camping World CEO Marcus Lemonis. Camping World acquired Gander Mountain assets in an April 28 bankruptcy auction. He changed the company’s name to Gander Outdoors last month. (Photo: Inc.com)
Gander Outdoors new top executive criticized the company’s former management last month for wasting $100 million on a bad assortment of guns — a mistake he promises to correct as the surviving stores move forward.
“I spent a day talking to a number of store managers and customers who have said that the current most recent management at Gander got really away from its core customer and really bet a $100 million on guns and was wrong,” said Gander Outdoors CEO Marcus Lemonis during a May 4 conference call with investors.
“I’d rather have 50 stores heavily curated for that local market than 150 stores that look like everything is the same, which is essentially what it was. Just a really shitty inventory system is what they have … never seen something so stupid,” he continued.
Gander Mountain filed for Chapter 11 bankruptcy protections in Minnesota court on March 10, indicating its intention to shutter 32 stores in 11 states and liquidate more than $500 million worth of assets.
Camping World, the nation’s largest recreational vehicle

Source: Guns.com