Gander Mountain closes its doors as nationwide liquidation sale ends
By Christen Smith
Gander Mountain closes doors after liquidation sale ends. Re-branded Gander Outdoors locations will open later this year. (Photo: Chris Eger/Guns.com)
Gander Mountains across the country closed their doors for good Sunday after the months-long liquidation sale ended.
Less than half of the sporting goods chain’s 162 locations will reopen later this year as Gander Outdoors, the re-branded effort led by Camping World CEO and star of “The Profit” Marcus Lemonis.
Gander Mountain, the brainchild of Robert Sturgis, an avid outdoorsman from rural Wisconsin, began in 1960 as a mail-order catalog for other shooting sport enthusiasts. After a 1968 federal law prohibited catalog sales of firearms, Sturgis grew the business to include camping and fishing gear.
Over the years, Gander moved headquarters to Minnesota and, by 2012, had branded itself as “America’s Firearms Superstore,” embarking on an aggressive expansion campaign to open 60 new locations across the country — a move Lemonis said ultimately led to the company’s downfall.
“I spent a day talking to a number of store managers and customers who have said that the current most recent management at Gander got really away from its core customer and really bet a $100 million on guns and was wrong,” he told investors in May.”Terrible,