Firearms and Accessory Customers Are Not All The Same

By AmmoLand Editor Duncan Johnson

U.S.A. –-(Ammoland.com)- Growing your business depends on knowing who favors your products, who favors your competition and why. By understanding all the segments that represent the firearms and accessories market, businesses can:

• Refine communication and advertising initiatives.
• Improve new product development efforts while better defining their product mix.
• Merchandise their products at retail for easier shopping and faster decision making.

A consumer segmentation analysis identifies the uniquely distinct parts, or segments, of the market. In a needs-based segmentation, each segment shares a common set of motivations for wanting to buy a product and their preferred styles or features. It is not based on what the customer looks like or how they use their firearms. By understanding why consumers decide to buy a firearm, and the reasons why they selected specific firearms, companies can improve their products and customer interactions. For example, some consumers want premium quality and unquestionable precision – price is no object. Other consumers desire everyday functionality and acceptable workmanship all at a good value.

First-ever consumer segmentation insights are …Read the Rest

Source:: AmmoLand