Federal starts new year with revamped name, look
By Jacki Billings
Federal enters 2019 with an all new name, logo and packaging. (Photo: Federal)
A new year often brings new changes and it seems Federal, previously known as Federal Premium, is all about ushering in a new season of changes with a new name, logo and look.
Federal sprang to life in 1922, the result of founder Charles L. Horn. After adopting a three-year-old ammo maker, Horn began stocking his products on the shelves of barber shops, gas stations and grocery stores in addition to securing a contract to sell ammo through Montgomery Ward & Co. and Sears. Federal later worked towards an $87 million contract with the U.S. government, supplying ammo as well as other products to soldiers in World War II, the Korean War and Vietnam. Today, the company occupies space in Anoka, Minnesota employing 1,400 employees to pump out millions of rounds in various ammunition each day.
The ammo manufacturer has long been known as Federal Premium, a nod to one of its most successful and popular lines of ammunition. Despite Federal Premium’s success, the company says it’s aiming for a more inclusive approach to its products with a simplified moniker — Federal.
“For many years, we’ve been known as Federal Premium,”