Does The “Amway Approach” Work For Self-Defense?

By Bob Owens

My friend Sean Sorrentino of An NC Gun Blog alerted me to interesting article on WNCN today about a “home party”-based business that focuses on non-lethal self-defense products… sort of an Amway with pepper spray:

Many women have received an invitation before to a home party for Mary Kay or Gourmet Chef, a place where hors d’oeuvres and drinks are served and good friends get together.

One company is using a similar approach, but what’s for sale won’t make you pretty and you can’t use any of the items to bake.

These products are all about protecting women from being victimized.

The company, Damsel In Defense, was started four years ago by two women in Idaho.

Now, the company’s 8,000 sales professionals all across the country are selling women non-lethal protection for themselves, their friends, and their families.

Fonda Baker is a team leader for Damsel in Defense in the Triangle and says the company wants to empower women.

“We give you weapons and we teach you how to use them,” Baker said.

Baker said her clients have plenty of reasons to join the party.

She said potential clients include “moms who are worried about kids at the bus stops, moms worried about kids going …read more

Source:: Bearing Arms