Creating the Big Choice, Better Future Campaign, Let’s Act Now
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I outlined the need for this kind of campaign (and provided an in-depth look at how to implement it) in my recently released political strategy paper called The Republican Choice for 2018: Win or Lose, which I have shared with a number of Republicans around the country and have made available for Kindle on Amazon.
The paper is broken into four parts, but I’d like to focus on the first, critical concept that I think can help Republicans design and execute the kind of campaign we need to win in 2018 – and again in 2020.
Starting right now, Republicans need to develop a set of core big issues that create a clear vision for a better future for Americans – in completely personal terms, not platitudes. These issues (and the Republican position on them) must be broadly appealing to the vast majority of Americans.
In the paper, I discuss a set of issues that Republicans could include in this big choice election narrative – such as favoring work over welfare, paychecks over food stamps, safe and orderly immigration over dangerous borderless chaos, personal health versus bureaucratic health, …Read the Rest