Posted February 8, 2018 9:30 am by Comments

By Tom Knighton

Companies exist for one purpose and one purpose only. That’s to make money. If they see a market to exploit, they’ll do it if it’s remotely possible for them to do so. It’s just kind of what they do.

Duluth Pack figured they saw opportunity in the concealed carry community, and they went for it. The results were somewhat predictable.

Duluth Pack, the Twin Ports outfitter known for 125 years of handcrafted pack-making, paddled into choppy waters on social media Tuesday, when it posted what some viewers saw as a provocative photo to promote a new conceal-and-carry product.

The post appeared on the company’s Facebook, Twitter and Instagram pages and showed a close-up of a handgun being withdrawn from a canvas satchel.

Debates flared in the comment sections under the product photo. Gun-control proponents admonished the ad, while enthusiasts applauded the company for introducing a new option to its line of gun-related products, which already include other conceal-and-carry bags and handbags. Others said they didn’t object to the product, but questioned the imagery.

The back-and-forth was familiar to anyone associated with the swift and sometimes volatile reactions on social media.

“You’ve lost me as a customer,” said one person.

And yet, I bet the …Read the Rest

Source:: Bearing Arms

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